Nice to meet you!
We’re Accessible Tech. We’re a venture-backed startup that has provided products and support for around 1 million people with cognitive and neurological conditions like speech impairment, autism, PTSD and sleep deprivation. Our mission is to improve the quality of life of special needs individuals and their families through our innovative products. Our founding team has built and exited multiple startups. We’ve spent years developing and refining our apps and products, and our next phase of growth is to scale up and add new channels for reaching people who can benefit from our products.
Position: Marketing Manager/Specialist
The position of marketing Manager will be generally to manage all aspects of marketing for the existing brands. All of the company’s focus is on the special needs and disabilities market. The specific focus in the early stages will be on optimizing existing channels and marketing programs, followed by developing new channels such as schools and clinics.
Description
Work with product line managers to develop and execute marketing plans including overall strategy and then the tactical implementation of programs including:
Branding: Drive our branding and messaging. Coordinate and develop the messaging needs of the company and the product lines.
Social Media and websites: develop and deploy social media content, manage the company websites and blog content, with a focus on driving traffic.
Partnerships: build on existing affiliate programs and work with company leadership to develop partnerships with professional organizations. We have natural ties into communities of therapists and need to build those networks.
Content Driven Online Marketing: Creating content (written and simple video) around specific topics that can help position the company as an expert in particular topics, including speech, sleep, and attention.
SEO and Digital Ads: develop and implement SEO campaigns and ad campaigns to drive leads.
Email: develop and deliver email campaigns. Develop and manage a consistent customer, prospect and key influencers communications plan via a newsletter or other methods.
Trade shows: coordinate materials for events and tradeshows.
CRM: Own the marketing elements of the CRM system (Hubspot).
Testimonials: Interview and generate user testimonials (Written and Video) for use online and in presentations.
Contractor management: Coordinate with PR Firm, Digital Marketing Agency and other contractors as needed.
Primary Objectives
The primary objectives are: increase brand awareness, especially among therapists and other professionals; generate exposure of our products to prospective customers and professionals; and generate sales leads for our sales team. This role will work with management and company advisors to create and shape the company’s messaging and deliver it to the media, prospects and customers via traditional marketing channels and newer social media outlets.
Specific responsibilities
- Create and maintain the content on company websites, blog, Facebook pages, Twitter accounts and other customer facing media properties
- Manage Facebook ad campaigns and develop new campaigns in other channels
- Research customer marketplace and competition
- Build branding/messaging around the product offering
- Participate in the design and creation of collateral material to include print, electronic
- Manage the company’s email marketing outreach
- Manage communication with PR firm and Press representatives
- Engage with prospects and customers on a regular basis
- Participate in early adopter site rollout of new product offering
- Periodically represent company at industry conferences
- Analyze the effectiveness of all marketing efforts
- Coordinate activities with sales staff
- Coordinate all marketing related activities for the company
Required Experience
- 3-5 years of professional marketing experience
- 1-2 years of social media experience
- Health, Education or related industry marketing experience, preferably with a technology product company
- Bachelor’s Degree preferred
Required Knowledge, Skills, Abilities
- An entrepreneurial spirit, love of technology, passion for education, and a desire to make a difference in the lives of special needs individuals
- Experience with social media – Facebook, Twitter, YouTube, Google+, blogs and others
- Experience with Search Engine Marketing and Optimization
- Experience with Hubspot or ability to learn quickly
- Experience developing and delivering email marketing campaigns
- Excellent communication skills – oral and written
- Experience with e-commerce platforms such as Shopify and Woo Commerce
- Ability to take strategic direction, and then build a plan, and execute
- Ability to operate independently and manage projects and deliverables
- Ability to handle multiple projects and tasks simultaneously
Additional Highly Desired Skills and Abilities
- Experience with website design, WordPress, basic html knowledge is a plus
- Familiarity with Apple App Store and Google Play is a plus
- Photoshop or image editing software experience is a plus
- Experience with government programs is a plus
What we can offer
- An opportunity for rapid learning and close interaction with the founders and executive team
- Training on our product, the therapy industry, and the insurance reimbursement process
- Competitive market salary and bonus
- Medical, vision, dental insurance premiums
- Flexible vacation policy
- Have a huge role in the growth of a company with a meaningful mission and big business upside
Level of Effort
This position will be part-time for the first 2 months and then moving to full-time thereafter.
Work Environment
This position is fully remote and can be located anywhere in the US. Location in the Denver area is a plus.
How to Apply
Please apply here or send a resume and cover letter to:
Job Features
| Job Category | Marketing |